Comments on: Marketing Your Writing: The Lumpy Mailer

By: TC/Copywriter Underground

TC/Copywriter Underground — Thu, 30 Apr 2009 20:01:12 +0000

Yes, fun is good – in fact, it’s probably a more accepted part of marketing than at any time in the past.

By: Elizebeth

Elizebeth — Sat, 18 Apr 2009 03:35:00 +0000

Thanks.

By: Elizebeth

Elizebeth — Fri, 17 Apr 2009 17:49:06 +0000

@ Tom: You are most welcome. I like the lumpy mailers because you can have some fun along with your prospects in addition to getting new business.

By: TC/Copywriter Underground

TC/Copywriter Underground — Thu, 16 Apr 2009 20:37:13 +0000

Thanks for the mention. Just to clarify, a lumpy mailer is usually a three-dimensional object mailed in a box or thick envelope. It stands out from the rest of the mail pile because there’s obviously an object inside – not just another piece of paper.

As you noted, a great way to warm up that cold call, but expensive in large quantities.