Marketing Your Writing: The Lumpy Mailer
This week I’ve written about the benefits of using postcards to send to prospective clients and customers. I would be remiss if I neglected to include the “lumpy mailer” as part of your marketing arsenal. Over at Tom Chandler’s site, the Copywriter Underground, there is a good article on using a lumpy mailer. Tom advocates cherry picking your clientele and sending them something special. Using this method, you tap into our human desire for... Read More
